BetMGM Builds Strong Presence in Ontario and Quebec, Teams Up with GeoComply for Online Gaming Ops

Canada Sports Betting provides a comprehensive recap of all the top sports betting and iGaming news in Canada, as well as upcoming events. This week, the top stories include the NBA In-Season Tournament, BetMGM’s success in Ontario, the Québec Online Gaming Coalition’s partnership with GeoComply, the Alcohol and Gaming Commission of Ontario’s revised advertising standards, and the University of British Columbia’s Centre for Gambling Research’s renewed investment.

The NBA In-Season Tournament is in full swing, with the field narrowed down to the final four teams. In the East, the Milwaukee Bucks are set to face off against the Indiana Pacers, with the Bucks listed as 5.5-point favourites. In the West, the Los Angeles Lakers will take on the New Orleans Pelicans, with the Lakers having a two-point edge. The two victors from these matches will advance to the championship game on Saturday.

In Ontario, BetMGM is thriving in the regulated iGaming market, despite the presence of over 50 other operators and 70 igaming sites. BetMGM claims to have a 22% market share in the province, despite not having an existing Ontario player database. Their success is attributed to their iCasino offerings and a strong marketing campaign.

Meanwhile, the Québec Online Gaming Coalition announced a partnership with GeoComply to gather data on Québecers’ online gaming habits. This comes after GeoComply blocked over 105,000 attempts from online gamblers in Quebec to access private operators in Ontario. The Coalition is advocating for a modernized online gaming market in Québec, but their efforts are being opposed by Loto-Québec, the province’s gambling regulator.

On the regulatory front, the Alcohol and Gaming Commission of Ontario is working on clarifying its revised advertising standards, which are set to take effect at the end of February. The standards aim to reduce grey areas and limit the use of celebrities and influencers in advertising that could appeal to minors.

Lastly, the University of British Columbia announced the renewal of a $1.4 million investment in the Centre for Gambling Research by the province and the BC Lottery Corporation. This investment is aimed at promoting safer gambling experiences for players.

Canada Sports Betting will continue to provide comprehensive coverage of all the top sports betting and iGaming news in Canada.