He’s won too much,” Vaughn says in the ad, to which Brady nods in agreement. The ad showcases BetMGM’s easy-to-use platform and highlights their Super Bowl LVIII special offers and odds. BetMGM’s NHL partnership with the two Canadian stars has helped to establish their brand as a major player in the Canadian market. The ad is set to air in the lead-up to the big game, which is expected to generate a significant amount of betting action.
Groundhog Day is a popular event in Canada, and people are eager to wager on the outcomes of the predictions made by various groundhogs across the country. Superstition reigns supreme as Canadians hope for an early spring and check the odds at various betting sites. A recent survey revealed that while most Canadians are hoping for an early spring, many don’t believe in the accuracy of the groundhogs’ predictions. However, for some, the tradition holds cultural significance.
In other news, the founding family of theScore and theScore Bet, the Levy family, will be stepping down from PENN Entertainment, following a planned leadership transition. The family played a significant role in Canada’s sports media and gaming industry and their departure marks the end of an era. They leave behind a successful legacy and a strong team at PENN Interactive.
Meanwhile, the Alcohol and Gaming Commission of Ontario (AGCO) released its annual report, which includes some impressive figures highlighting the success of Ontario’s igaming market. The report also mentions a legal challenge to the Ontario government’s management of online lottery by the Mohawk Council of Kahnawake, set to be heard in February 2024.
PointsBet Canada shared positive financial results for Q2, reporting a record net win quarter in Ontario and improvements in their sports betting and iCasino offerings. The company received a boost from its partnership with Strive Gaming and is poised for success in Ontario’s growing market.
Finally, BetMGM is making waves ahead of Super Bowl LVIII by featuring Canadian star power in its latest ad. The ad showcases the company’s platform and promotes special offers and odds for the big game.
These are just a few of the top stories in Canada’s sports betting and igaming industry this week. As the industry continues to grow and evolve, Canadians can look forward to more exciting developments in the weeks and months to come.