A new survey conducted by Mainstreet Research has found that about two-thirds of Quebeckers are in favor of implementing a new regulated igaming framework, similar to the one recently adopted by Ontario.
The study, commissioned by the Québec Online Gaming Coalition, which represents a group of eight private online gaming operators, found that 73% of Quebeckers are already gambling with privately-operated online casino and sports betting platforms via the grey market.
The survey of over 1,000 Quebeckers also revealed that only 26.6% are using Loto-Québec’s Espace Jeux for online casino games or sports wagering. Additionally, 72% of players who use the platform do so to exclusively buy lottery tickets, highlighting a gap in consumer preference.
The Quebec government is responsible for deciding whether to privatize the online gambling industry within provincial borders or continue allowing Loto-Québec to offer the only legal games for consumers.
The Coalition argues for a shift to a regulated market in Quebec, which could potentially yield around $230 million in royalties for the provincial government. The coalition’s spokesperson, Nathalie Bergeron, emphasized the need for a proper regulatory regime to align with the gambling habits and preferences of Quebeckers.
The coalition has garnered support from major North American sports leagues including NBA, MLS, and CFL, adding pressure on the provincial government to revise the igaming framework.
The coalition is referencing Ontario’s successful implementation of a regulated iGaming market in their call for a similar model in Quebec. Ontario’s regulated iGaming market has generated significant revenue, with consumers enjoying products from private operators and the Ontario Lottery and Gaming Corporation.
Ontario’s model serves as a blueprint for other provinces interested in privatization within the online gaming sector, offering valuable insights into responsible gambling, market regulations, advertising, player protections, and licensing fees.
Overall, the survey’s findings underscore a growing public interest in implementing a new regulated igaming framework in Quebec. Ontario’s successful implementation demonstrates the potential for such a model to provide a boost to revenue and consumer satisfaction.