Unibet ends North American operations, theScore Bet teams up with NHL

Each week, Canada Sports Betting provides a rundown of the latest sports betting and iGaming news in Canada and previews upcoming events. Here are the top stories from this week:

Event of the Week
The NFL showdown between the San Francisco 49ers and the Philadelphia Eagles is set for Sunday, Dec. 3. With the Eagles at 10-1, they are three-point home underdogs against the 49ers, with a total game score now at 47.5 points. This clash is anticipated to be one of the best games of the year, as both teams have the shortest Super Bowl outright odds. Stay tuned with Canada Sports Betting for a full betting preview of this marquee matchup on Sunday!

Unibet to Cease North American Operations
Kindred Group, the operator of Unibet in Ontario and the United States, has announced plans to exit these North American markets by Q2 of 2024. This move will involve slashing at least 300 jobs, resulting in a cost reduction of $40 million GBP. The decision comes after a strategic review and is aimed at focusing resources and tech capacity on growth in regulated core markets.

theScore Bet Partners with NHL
theScore Bet and ESPN BET have become the latest official sports betting partners of the NHL, PENN Entertainment announced. This partnership, which covers media and marketing integrations across league programming, will enhance the user experience and engagement for hockey fans. Other operators in Ontario also have partnerships with the NHL.

Sportradar Teams Up with Sportsnet
Sportradar, a leading sports data analysis company, is now a partner of Canadian sports specialty network Sportsnet. The collaboration will integrate real-time stats, player information, and advanced sports data sets into Sportsnet’s NHL and MLB broadcasts, enhancing the viewing experience for fans.

Rivalry Announces Q3 Earnings
Rivalry, known for its comprehensive esports offerings, reported positive growth in its third-quarter earnings. With betting handle up 50% year-over-year and strong customer KPI’s, the company is tracking well in FY23, experiencing a significant increase in both traditional sports and casino segments as well.

NorthStar Targets Restaurants/Bars with New Partnership
NorthStar Gaming has entered into a partnership with BettorView to reach customers in restaurants and bars across Ontario. BettorView’s in-venue sports betting screen technology will power thousands of TVs, creating opportunities to educate and engage sports fans in the region. NorthStar Bets has recently expanded operations Canada-wide and is set to utilize this partnership to enhance its brand presence.